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Adblock plus a case study

Almost everyone knows what  Adblock can do.AdBlockPlus was created Eyeo GmbH.When a page loads, the HTML code “calls” all sorts of modules, sometimes 10 or 15.

 Each sends a request to an ad server and sometimes, for the richest content, the ad elements trigger the activation of a third-party plug-in like Adobe’s Shockwave which will work hard to render the animated ads. Most of the time, these ads are poorly optimized because creative agencies don’t waste their precious time on such trivial task as providing clean, efficient code to their clients.


Eyeo’s AdBlock Plus takes the advertising rejection in its own hands — but these are greedy and dirty ones.

According to Eyeo
 Whitelisting is free for all small and medium-sized websites and blogs.


Whitelisting is free for all small and medium-sized websites and blogs.Eyeo is said to have snatched $30m from big internet players; not bad for a less than 30 people operation.

Study list:
1.single private entity cannot decide what is acceptable or not for an entire sector

2. Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community’s

3.The rise of ad blockers is the offspring of two major trends: a continual deflation of digital ads economics, and the growing reliance on ad exchanges and Real Time Bidding.



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